Adobe Journey Optimizer

Adobe Journey Optimizer Specialist (3–5 yrs)

Role Summary

A mid-level Adobe Journey Optimizer specialist focuses on designing, building, and optimizing customer journeys across channels, working with the broader Adobe Experience Cloud ecosystem.

Key Responsibilities

• Design, configure, and manage real-time and batch customer journeys in Adobe Journey Optimizer using events, segments, and profiles.
• Work with Adobe Experience Platform (AEP) for data ingestion, schema setups, identity management, and audience segmentation.
• Implement decisioning logic, personalization, offers, and triggers within journeys.
• Collaborate with marketing, analytics, and IT teams to translate business requirements into technical journey solutions.
• Support UAT, deployment, and production releases; troubleshoot issues and optimize campaign delivery.
• Document technical configurations and provide training/knowledge transfer to stakeholde...