Job Description
BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.
Key Responsibilities:
- Develop and execute customer engagement strategies to drive loyalty, retention, and growth.
- Align engagement initiatives with business objectives and marketing strategy.
- Oversee daily customer engagement operations, ensuring data integrity and system efficiency.
- Lead the selection, implementation, and optimization of CRM and engagement technologies.
- Ensure CRM effectiveness across the full sales funnel and customer lifecycle.
- Manage customer registration, activation, retention, reactivation, and acquisition strategies.
- Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.).
- Support promotional events aimed at customer acquisition.
- Analyse customer data to id...