Job Description
Join Manulife as an Analytics Expert in Digital Marketing, focusing on campaign performance and insights generation. Your analytical skills will drive data-informed decisions for improved brand performance.
As a Media Analytics Analyst, you will be at the forefront of our mission to lead in digital marketing. This role encompasses producing actionable insights, overseeing campaign data analysis, and collaborating with various teams to optimize marketing efforts. Your knowledge of platforms like Google Marketing Platform and Power BI will be crucial.
Key Responsibilities:
• Deliver detailed visualizations and reports to stakeholders
• Advise on media initiatives using analytical insights
• Use statistical methods to uncover trends in data
• Work with teams on developing comprehensive measurement strategies
• Drive analysis projects that address business challenges
Requirements:
• 3+ years of analytics experience in marketing
• Ability to write code for data...
As a Media Analytics Analyst, you will be at the forefront of our mission to lead in digital marketing. This role encompasses producing actionable insights, overseeing campaign data analysis, and collaborating with various teams to optimize marketing efforts. Your knowledge of platforms like Google Marketing Platform and Power BI will be crucial.
Key Responsibilities:
• Deliver detailed visualizations and reports to stakeholders
• Advise on media initiatives using analytical insights
• Use statistical methods to uncover trends in data
• Work with teams on developing comprehensive measurement strategies
• Drive analysis projects that address business challenges
Requirements:
• 3+ years of analytics experience in marketing
• Ability to write code for data...