Job Description
Key Responsibilities:
- Drive standardized tag management and reporting accuracy across Adobe Experience Cloud (Adobe Analytics, Launch, Customer Journey Analytics) and Google Marketing Platform (GA4, Google Tag Manager).
- Architect, implement, and maintain scalable analytics solutions across web and mobile platforms.
- Establish and enforce proactive data validation and QA protocols to eliminate discrepancies, over-reporting, and channel misattribution.
- Act as the technical authority for resolving complex implementation challenges including data layer conflicts, cross-domain tracking, and cross-platform configurations.
- Partner with engineering teams to design robust event tracking frameworks, custom dimensions (eVars, props, classifications), and data layer standards.
- Govern analytics implementations during site migrations, platform upgrades, and new feature launches to prevent tracking breaks....