APAC Product Marketing Manager, SMB (Thailand)

Team Introduction

TikTok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of product and operational expertise with a customer-centric mindset, who proactively drive TikTok ads solutions adoption to help clients grow their business on TikTok. Responsibilities
1. In-depth Market and Customer Research (Inbound)
- Be the voice of the market and customers — synthesize insights for product improvements and GTM decisions.
- Influence and partner closely with product teams to realize product improvements that drive product market fit. - Build a data-backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance gap. 2. Lead Regional GTM Strategy (Outbound)
- Define and execute regional (APAC/market-specific) GTM strategy for evolving ads products - from launch to GA. - Set clear product adoption targets and success metrics; align...

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