Job Description
Job Summary
We are seeking a performance-driven ASO & App Growth Specialist ASO, to scale organic and paid app growth across the Apple App Store and Google Play Store. This role combines App Store Optimization (ASO) with Google Ads App Campaigns and Apple Search Ads (ASA) to maximize visibility, conversions, and installs while maintaining efficient acquisition costs.
Key Responsibilities App Store Optimization (ASO)
Develop and execute ASO strategies to improve keyword rankings, visibility, and organic installs
Conduct keyword research and optimization for app titles, subtitles, descriptions, and metadata
Optimize app store creatives (icons, screenshots, preview videos) to improve conversion rates
Run A/B tests on store listings using platform tools and ASO software
Monitor competitors, category trends, and algorithm updates
Manage app ratings, reviews, and reputation strategy
Support localization and international ASO initiatives
Google Ads – App Campaign...
We are seeking a performance-driven ASO & App Growth Specialist ASO, to scale organic and paid app growth across the Apple App Store and Google Play Store. This role combines App Store Optimization (ASO) with Google Ads App Campaigns and Apple Search Ads (ASA) to maximize visibility, conversions, and installs while maintaining efficient acquisition costs.
Key Responsibilities App Store Optimization (ASO)
Develop and execute ASO strategies to improve keyword rankings, visibility, and organic installs
Conduct keyword research and optimization for app titles, subtitles, descriptions, and metadata
Optimize app store creatives (icons, screenshots, preview videos) to improve conversion rates
Run A/B tests on store listings using platform tools and ASO software
Monitor competitors, category trends, and algorithm updates
Manage app ratings, reviews, and reputation strategy
Support localization and international ASO initiatives
Google Ads – App Campaign...