Job Description
Assistant Manager – User Engagement Location: Kolkata (Work from Office) Type: Full-time, Permanent What You'll Do: Build and execute end-to-end user engagement strategies that move the needle on activation, retention, and revenue. Specifically, you'll: Own the full user lifecycle — onboarding, activation, retention, and win-back — through in-app messaging, push, email, and other channels Design and run push notification campaigns that users actually want to open Dig into behavioural data (DAU/MAU, session length, retention cohorts, funnel drop-offs) to find what's working, what isn't, and what to try next Run continuous A/B tests on messaging, UI/UX, and user flows to compound small wins into big ones Partner with content, design, and engineering to ship experiences that match what users actually want Collaborate with monetisation and growth specialists on promotions, in-app activity, and ad strategies that drive revenue without hurting experience Keep a pulse on what's happening in t...