B2B Demand Generation Specialist

Content & Demand Generation Specialist

Responsible for planning, executing and optimising content and demand generation initiatives that support inbound and outbound lead generation, brand credibility, online reputation and employer branding.

Responsibilities

• Own end-to-end execution of content initiatives that support inbound and outbound lead generation.
• Create, optimise, and repurpose content across email, LinkedIn, website, landing pages, blogs, and campaign assets.
• Support demand generation campaigns by aligning content with target audiences, messaging, and funnel stages.
• Manage online brand reputation, including monitoring mentions and reviews, and running a structured Google review request process.
• Identify review opportunities with Sales, Account Managers, and Leadership, and manage templates, timing, and follow-ups.
• Develop employer branding and CEO-related content that highlights company cultu...