Job Description
Join Critical Mass as a B2B Marketing Science Senior Analyst, leading measurement strategy and advanced analytics to drive media performance. Utilize your expertise to optimize campaigns through actionable insights.
As a Senior Analyst, you will co-lead the development of measurement strategies and advanced analytics, focusing on content intelligence in B2B settings. You will translate business objectives into KPIs and deliver insights that enhance media investments. Your role will require strong collaboration with stakeholders to ensure the effectiveness of marketing campaigns.
Key Responsibilities: • Build and maintain measurement frameworks for campaigns • Deliver insights and optimization recommendations regularly • Conduct analyses aligned with the Learning Agenda • Document best practices and maintain the Learning Library • Design dashboards for campaign performance and reporting
Requirements: • B.S. in a quantitative or technical field • 3–5 years of e...
As a Senior Analyst, you will co-lead the development of measurement strategies and advanced analytics, focusing on content intelligence in B2B settings. You will translate business objectives into KPIs and deliver insights that enhance media investments. Your role will require strong collaboration with stakeholders to ensure the effectiveness of marketing campaigns.
Key Responsibilities: • Build and maintain measurement frameworks for campaigns • Deliver insights and optimization recommendations regularly • Conduct analyses aligned with the Learning Agenda • Document best practices and maintain the Learning Library • Design dashboards for campaign performance and reporting
Requirements: • B.S. in a quantitative or technical field • 3–5 years of e...