Business Architect (Digital Marketing)

Key Responsibilities:

Partner with Marketing, Digital, Technology, and Data teams to define and evolve the marketing business architecture, including capabilities, value streams, processes, and information flows.

Translate marketing strategy, customer experience goals, and business requirements into clear architectural models, roadmaps, and solution designs.

Support the definition, design, and governance of marketing platforms and applications (e.g., CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions).

Establish and maintain marketing-specific frameworks, standards, guidelines, procedures, and policies aligned with enterprise architecture principles.

Collaborate closely with support, engineering, and implementation teams to ensure architectural alignment throughout delivery.

Track project and program progress, clearly reporting status, risks, dependencies, blockers, and scope changes to stakeholders.

Manage multip...