Job Description
Summary of the Role
Thomson Reuters is seeking a strategic, execution-focused Campaign Planning Manager to join the Legal Marketing team. In this role, you will own the end-to-end strategy and deployment of full‑funnel, omni‑channel marketing campaigns targeted at specific legal practice areas—driving awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross‑sell motions.
You will serve as the primary campaign architect for your assigned practice areas, orchestrating integrated programs that span paid digital, paid social, email, nurture, events, sponsorships, BDR enablement, and UI/UX touchpoints. Your work will be highly cross‑functional, requiring close partnership with content marketing, product marketing, demand generation, field marketing, and sales.
Responsibilities
Campaign Strategy & Planning
- Own the development of annual and quarterly omni‑channel campaign strategies for assigned legal practic...