Sales Development-Trade Marketing OOH channel:
POSITION OVERVIEW / JOB SCOPE & CORE DELIVERABLES
To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.
MISSION, AMBITION & RESPONSIBILITIES:
1) Category Strategy Development for OOH
Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.Define growth drivers and priority platforms within the OOH channelDefine a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc). 2) Portfolio Management & Assortment Optimization
Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operatorsLead new product introductions, recipe/pack updates...