Consultant, Campaign Audience Engineering

Responsibilities

• Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
• Support, discover, planning, development, execution and tracking of inbound/outbound Marketing (campaign specific, as well as ad‑hoc requests) on a timely basis to ensure on‑time execution of marketing programs.
• Designs, executes, and documents test‑and‑learn initiatives, then analyzes the results provided by our stakeholders for the future implementations.
• Monitors automated triggers and evergreen campaigns, addressing any defects.
• Conducts data discovery and other data exploration activities to identify flaws and fix them to maintain the accuracy of the campaign.
• Identifies opportunities to enhance efficiency in data‑mining processes, campaign automation, and audience creation, and leads to t...