Content & Social Media Manager

Purpose of the Role

To strategically and commercially lead the content and social media ecosystem for client brands at Arabi Brand, ensuring that every piece of content serves the brand, drives measurable performance, and aligns with the client’s vision and business objectives — while operationally leading the team without becoming a mere executor.

Key Responsibilities

1. Strategy & Planning

• Develop monthly and quarterly content strategies aligned with clear objectives (Awareness, Consideration, Conversion).
• Translate client goals into actionable, measurable content plans.
• Guide the team in structuring content pillars and building comprehensive content maps.
• Define and refine tone of voice and content identity for each brand.
• Ensure alignment between the Content Department’s outputs and other relevant departments’ deliverables.

2. C...