Job Description
PLEASE NOTE:- THIS WILL BE AN CONSULTANT ROLE
*About the role*
Pinkvilla Buzz is a short-form, non-fiction, creator-led entertainment app built for a
Gen Z audience that lives and breathes pop culture. We are looking for a sharp, fast,
pop-culture-fluent writer who can own the voice of the app across every touchpoint
— from the push notification that pulls someone back in, to the social post that goes
viral, to the press note that lands a headline.
You will be the connective tissue of how Buzz sounds everywhere it speaks.
*What you will do*
- Write CLM / lifecycle copy — push notifications, in-app messages, email, and SMS
across onboarding, engagement, re-engagement, and win-back journeys, with a
focus on driving opens, taps, and retention.
- Craft social post copy across Instagram, YouTube, Snapchat, X, and emerging
platforms — captions, hooks, threads, and reactive/trend-led c...