CRM & Lifecycle Marketing Manager
S
Sharp & Carter
📍 Australia, New South Wales, Australia
Job Description
About the Role
We’re seeking a strategic and creative CRM & Lifecycle Marketing Manager to lead our customer lifecycle and retention initiatives.
This role is ideal for someone who thrives on data, understands the power of personalisation, and can bring bold campaign ideas to life. You’ll be responsible for managing our CRM and CDP platforms, driving customer engagement, and delivering high-impact campaigns that support growth and loyalty.
Key Responsibilities
- Develop and execute customer engagement strategies across digital channels.
- Manage and optimise CRM platforms such as Salesforce, Braze, or similar.
- Oversee the Customer Data Platform (CDP), ensuring data accuracy and effective segmentation.
- Lead customer retention initiatives to improve lifetime value and reduce churn.
- Collaborate with creative and product teams to deliver compelling campaigns, i...