Job Description
The Role In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels, for creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.
Responsibilities Develop a comprehensive, data-driven CRM strategy for the Chile market, in collaboration with the HQ team taking into account local compliance, market conditions and competition; Ownership of the CRM plan; Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media; Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, best practices; Ensure that the campaign execution and delivery is completed as per pla...