Job Description
About Us: What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a data-driven D2C Growth Manager to scale our online revenue, optimize customer journeys, and lead end-to-end growth initiatives across acquisition, retention, and performance. Roles & Responsibilities: - Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.
- Responsible for meeting monthly/quarterly/annual targets for the brand website.
- Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.
- Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty/referral programs.
- Own CRO, run A/B exper...
- Responsible for meeting monthly/quarterly/annual targets for the brand website.
- Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.
- Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty/referral programs.
- Own CRO, run A/B exper...