Job Description
Role Overview
As a Data Scientist in our Advertising Technology division, you will design and implement machine learning models and optimization algorithms to improve ad delivery efficiency and maximize campaign performance. You will own the end-to-end lifecycle, from hypothesis formulation and feature engineering to deployment and continuous improvement in production environments.
Key Responsibilities
Define optimization problems for ad delivery, including KPIs, metrics, and monitoring dashboard
Perform data preprocessing, feature engineering, and model development for:
Price optimization
CTR/CVR prediction
Creative performance analysis
Conduct offline evaluations and simulations, followed by online deployment and A/B testing
Implement MLOps practices such as:
Training and inference pipeline
Drift detection
Automated rollback mechanism
Governance for quality and privac
Collaborate with product, engineering, and operations teams to transl...
As a Data Scientist in our Advertising Technology division, you will design and implement machine learning models and optimization algorithms to improve ad delivery efficiency and maximize campaign performance. You will own the end-to-end lifecycle, from hypothesis formulation and feature engineering to deployment and continuous improvement in production environments.
Key Responsibilities
Define optimization problems for ad delivery, including KPIs, metrics, and monitoring dashboard
Perform data preprocessing, feature engineering, and model development for:
Price optimization
CTR/CVR prediction
Creative performance analysis
Conduct offline evaluations and simulations, followed by online deployment and A/B testing
Implement MLOps practices such as:
Training and inference pipeline
Drift detection
Automated rollback mechanism
Governance for quality and privac
Collaborate with product, engineering, and operations teams to transl...