Job Description
Roles & responsibilities :
- Collaborate with internal stakeholders and build production grade models and machine learning algorithms on large-scale datasets
- Apply machine learning to generate customer behavior segmentation, to enhance recommendation engines and deliver personalized user experience on ecommerce website and loyalty mobile app
- Develop Media Mix modelling (MMM), Multi Touch Attribution Model (MTA), Media optimization
- Apply predictive modeling techniques and survival models to forecast various demands for operations and to deploy real time learning algorithms to optimize the forecasts
- Build data science solutions to fuel growth initiatives for Digital, Merchandising, Marketing and Loyalty teams
- Design experiments and deliver A/B Testing analysis to improve customer experience in physical store and on digital platforms
- Apply statistical analysis to detect anomaly in systems and outliers in operational metr...