Demand Generation & Digital Strategy Manager

JOB TITLE: HEAD : DEMAND GENERATION AND DIGITAL MARKETING

LOCATION: India / Hybrid

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer

EXPERIENCE: 12 to 15 Years

Role Mandate: Own Clarion's full-funnel digital growth engine:

• Awareness ‚Digital -driven Engagement ‚MQL ‚SQL ‚Pipeline Velocity ‚Revenue Impact
• Single-point accountability for performance, conversion, CAC, and marketing-sourced pipeline.
• Results-first. Revenue-focused. Data-led.

What You Own

• Demand Generation & Campaign Architecture
• Drive quarterly integrated campaigns (email ‚paid ‚landing ‚SDR ‚retargeting)
• ICP segmentation (industry, geo, tech stack, buyer intent)
• Lead nurture journeys & scoring
• MQL ‚SQL conversion and velocity improvement
• Weekly SDR & sales alignment

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Pe...