Deputy General Director of Business Development & Marketing (Retail)

Conduct market research and develop shopping center business models aligned with customer demand and competition to ensure high commercial efficiency.

Develop the investment portfolio and master plan; oversee progress of approved development projects.

Manage new mall openings: tenant mix planning, leasing strategy, and project rollout.

Optimize site planning and asset allocation across projects; review leasing policies, pricing, and ongoing developments.

Build and update leasing policies and industry-specific strategies to improve business efficiency.