Job Description
About the Role:
As the Digital Analyst, you are responsible for contributing to the enterprise approach to digital analytics. You will deliver insight that supports decision-making and the design of personalised and engaging experiences for members and customers. Key to this role will be advising marketing and business development in the definition and implementation of measurement strategies, delivering relevant, frequent, cross-channel performance reports with meaningful, actionable insights.
Working with the Digital Marketing Team and key stakeholders across the wider business, you will drive data-driven decision making by analysing how prospective and existing B2B and B2C customers interact across our touchpoints to recommend performance improvement opportunities across the business. You will use your expertise in Adobe Analytics to derive key insights that optimise digital experiences. As a digital analyst in the organisation, you will be responsible for...