Job Description
The digital Campaign Manager plays a key role in the development and execution of social media, mobile, display, SEM and performance media plans. This includes planning, implementation, management and day-to-day maintenance of paid media activity, including programmatic and social media buys. Using expert knowledge of digital media and analytics to provide executional insight during the development of media and plans and own the full execution of the campaign from development of final reporting. The ideal candidate will have a mix of programmatic and paid social, search, and exposure to digital media.
What you'll do:
- Participates in media campaign planning process, including research, audience development and benchmarking.
- Works with the Media Strategist to develop plans for trafficking creative assets and evaluating campaign results.
- Provides Producers with estimated hours for each project on an ongoing basis.
- Ability to ex...