Job Description
The purpose of the Digital Data Specialist role is to implement the digital data layer of Bupa’s digital estate as per standard, within the Enterprise Enabler & HCP Crew.
This Digital Data Specialist role will work within the Digital Data & Content team in translating Enterprise requirements into action, will maintain and extend the digital data layer so that it is coherent, transparent and consumable; and ensure that digital data capture is consistent over time to enable digital metrics tracking and trending.
This role also provides technical support and advice in CRO & Personalisation program and Insights Driven Optimisation for website
Responsibilities
- Develop and own the digital data layer architecture and be the contact point for business stakeholders seeking advice on implementation practices and making sense of digital data.
- Design and implement tagging strategies for both internal and external...