Digital Marketing & B2B Technical Sales Specialist

We are looking for a results-driven hybrid profile combining digital marketing and sales support, with the goal of generating qualified leads and business opportunities, aligned with the commercial strategy defined by the Business Development Manager (BDM).

Responsibilities

• Manage and optimize digital campaigns (LinkedIn Ads and Google Ads)
• Generate and improve leads through landing pages, forms and conversion funnel optimization
• Create content for lead generation (campaign copy, articles, case studies)
• Produce and edit visual and audiovisual materials (product demos, creatives, presentations)
• Support technical sales activities (demo preparation, lead follow-up)
• Participate in client meetings and support commercial presentations and product demos
• Contribute to the automation of the sales process (CRM, email marketing, workflows)
• Track performance and optimize key KPIs (CPL, conversion ra...