Job Description
PPC specialist is an entry-level digital marketing role that focuses on the marketing
channel known as pay-per-click advertising, or PPC. PPC specialists use their
expertise to design, build, and execute on digital advertising campaigns that meet
organizational goals and objectives. PPC specialists are experts in internet advertising, responsible for planning and
optimizing the effectiveness of online advertising campaigns. Pay-per-click (PPC) is
the term used to refer to paid advertising on the internet, usually through Google
Ads, Bing Ads, Amazon & Flipkart. You will have responsibility for auditing, setting up, managing and optimizing our
clients' PPC campaigns, liaising with clients, as well as reporting, sales and
performance analysis. In this role, you should be well-versed in principles of search
engine marketing (SEM) including search engine optimization (SEO.) You should also
be analytical and good with numbers. R...