Digital Merchandising Program Manager

Support Center - IrvingThe Digital Merchandising Program Manager is responsible for defining, refining, and optimizing the MakerPlace content, social media & site merchandising strategy to inspire customers to visit MKR, search, browse, shop, buy & return. The role works collaboratively to maximize brand awareness, time on site, conversion, & GMV growth while minimizing customer bounce rate. Responsibilities include growing organic growth (ex: social & SEO), testing new site experiences, promotions/seasonal trends, marketing calendars, site KPIs, among others.

Major Activities

Brand Awareness/Organic Growth

Own MakerPlace’s organic social media strategy, testing new marketing experiences to grow brand awareness and organic sessions

Work across external agencies & internal teams to grow natural organic growth (SEO)

Site Content

Create an inspirational, seamless, shopping experience to help drive brand perception, encourage baske...

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