Director, SMB and Local Markets
C
Choice Hotels
📍 United States, FIELD/REMOTE, United States
Job Description
JOB SUMMARY
The Director, SMB and Local Markets will own a center of excellence (COE) focused on building programs, platforms and offers that help Choice Hotels and its franchisees sell to small and medium businesses (SMBs). Key responsibilities will include the design of direct-to-market digital storefronts for customers, new business intelligence and prospecting tools for franchisees, and the management of outsourced remote sales teams. The director will lead a team of 5-7 employees in addition to multiple vendor resources, and will be responsible for overseeing double-digit revenue growth targets on an annual base of ~$60M.
RESPONSIBILITIES:
COE Leadership & Strategy
+ Establish and lead the SMB & Local Markets COE: set vision, operating model, roadmaps and success metrics to scale SMB programs across Choice and franchisees.
+ Define multi-year strategies to drive double-digit revenue growth, expand SMB wallet share and increase franchisee-led sale...
The Director, SMB and Local Markets will own a center of excellence (COE) focused on building programs, platforms and offers that help Choice Hotels and its franchisees sell to small and medium businesses (SMBs). Key responsibilities will include the design of direct-to-market digital storefronts for customers, new business intelligence and prospecting tools for franchisees, and the management of outsourced remote sales teams. The director will lead a team of 5-7 employees in addition to multiple vendor resources, and will be responsible for overseeing double-digit revenue growth targets on an annual base of ~$60M.
RESPONSIBILITIES:
COE Leadership & Strategy
+ Establish and lead the SMB & Local Markets COE: set vision, operating model, roadmaps and success metrics to scale SMB programs across Choice and franchisees.
+ Define multi-year strategies to drive double-digit revenue growth, expand SMB wallet share and increase franchisee-led sale...