Job Description
DMC Partner- Personal Care
Department: Marketing
Reports to: PC DMC Lead
Location : Dhaka, Bangladesh.
This role is responsible for planning and implementation of Digital Marketing, Media & Digital Commerce for their Business Unit.
Data Analytics & Measurement
Ensure month-on-month planning and execution of communication plans on TV, Radio, Print, Digital, Mobile, etc. in alignment with set objective (GRP, reach, frequency etc.) and budget. Set data strategy to ensure always-on high-quality data driven marketing for brands. Ensuring it complements digital priorities and drives clear value and usage. Ensured all reporting, campaign measurement and ROI is delivered Gather, analyse and evaluate multiple data sets to generate meaningful insights and Regularly review category media performances with BU, share learnings and take...