Job Description
Qualification & Experience
- Masters/PG in Management with specialization in Sales & Marketing
- 5+ years experience in FMCG sector sales; At least 3 years in a role managing Ecommerce Customers in the Consumer Goods/ Beauty sector
- 2-3 years’ experience in a Trade Marketing / Customer Marketing role as well as a Marketing role would be preferable
Key Deliverables of the Role
- Develop strategies to grow revenue while enhancing the consumer experience on DTC platform.
- Devise and implement strategic direct marketing plans and programs for DTC business to ensure the profitable growth and expansion
- Develop and execute performance marketing strategies to increase customer acquisition, retention, and conversion rates. Key objectives include maximizing new consumer acquisition levels and maintaining high levels of consumer retention
- Drive and execute e-marketing tactics with emphasis on...