Job Description
RESPONSIBILITIES
Your main focus:
Own and manage paid traffic generation to secure the delivery of our eCommerce commercial ambition.Develop and execute eCommerce media mix strategy.Align with EC team on marketing/sales calendar and merchandizing prioritiesGain traffic and market share from competition and unauthorized dealers through paid search, paid display& other paid traffic products EC platforms owned.Win on KCPs in paid traffic on all eCommerce platforms.Monitor EC paid traffic inventory and sales performance at a regular basis and take appropriate actions to ensure strong sales performance timely.Manage TP agency on paid traffic optimization and delivery, support on develop and execute working budget plan with EC/ Sales team to drive search & other paid traffic on top of organic growth.Optimize working budget spending and tracking; document all activation by monitoring r...