Fractional Media & Web Analytics Manager

Fractional Media & Web Analytics Manager (20 hrs/week)

Location: Toronto, Ontario (Remote)

Employment Type: Contractor

Duration: 9 months (high likelihood for extension)

Hours: 20 hours/week (remote-friendly for freelancers in Canada or USA)

What You'll Be Doing

Dashboarding and reporting

• Own TapClicks setup and dashboards; automate, standardize, and QA reporting for media KPIs, conversion trends, and ROI across clients.
• Deliver actionable insights for planning, optimizations, Monthly Web Ops (top pages, CRO snapshot, behavior trends), and QBRs.

Tool and tag management

• Lead GA4/GTM architecture, audits, and ongoing QA; implement and troubleshoot tags, pixels, and integrations.
• Align tracking and platform pixels (Google, Meta, LinkedIn, etc.) with media strategy; partner with clients/devs on CRM and technical fixes.
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