Job Description
What You'll Do
Experiments & A/B Testing
- Build and deploy high-impact experiments using platforms like Convert and Unbounce to improve landing-page conversion and funnel continuity.
- Create A/B variants that match Figma or component specs with pixel-level precision across desktop and mobile.
- Configure audience rules, traffic splits, targeting logic, and custom metrics (pageviews, CTA clicks, funnel-step progression, DOM-based events).
- Analyze experiment performance and tracking integrity to produce actionable insights for next-round hypotheses.
Front-End Build & Landing Page Engineering
- Build responsive, high-converting landing experiences in Unbounce and similar platforms.
- Ship performance-optimized landing pages and micro-funnels built for speed, cross-device clarity, and maintainability.
- Integrate marketing pixels, conversion tracking, UTMs, and questionnaire handoff states without i...