Job Description
We are looking for an experienced Google Ads Specialist to manage and optimize paid campaigns across Google Search, Display, YouTube, and Performance Max. The ideal candidate should have proven experience running successful campaigns targeting audiences in the USA and Canada, with a strong understanding of these markets and their performance benchmarks.
Job Responsibilities
- Plan, create, and manage Google Ads campaigns for the US and Canadian markets across multiple channels (Search, Display, YouTube, Shopping).
- Conduct keyword research, audience targeting, and ad copy creation specifically for North American users.
- Optimize campaigns for CTR, CPC, CPA, and ROAS while maintaining high conversion rates.
- Monitor daily performance and adjust bids, budgets, and geo-targeting for US & Canada campaigns.
- Implement remarketing strategies and audience segmentation for North American traffic.
- Perform A/B test...