Job Description
JD Growth Manager
About the Role
We are looking for a highly driven and analytical Growth Manager to own end-to-end customer acquisition and retention for CCD. This role blends strategic thinking with hands-on execution across performance marketing, CRM, lifecycle marketing, and in-app engagement. You will be responsible for driving measurable growth across digital channels while improving customer lifetime value through retention and reactivation initiatives.
Key Responsibilities
1. Growth Strategy & Ownership
- Define and execute the overall growth roadmap across acquisition, retention, and reactivation.
- Own key growth metrics including CAC, LTV, retention rates, churn, and ROI.
- Identify growth opportunities through data analysis, customer insights, and market trends.
2. Performance Marketing
- Plan, execute, and optimize paid campaigns acro...