Job Description
User Growth & Engagement
Develop and execute growth strategies focused on user acquisition, activation, retention, and reactivation.
Design and manage lifecycle marketing programs across WhatsApp, SMS, and RCS channels.
Build and optimize user journeys to improve engagement, repeat rates, and long-term retention.
Identify user segments and create targeted communication strategies to maximize customer value.
Campaign Planning & Execution
Conceptualize and execute integrated marketing campaigns across owned and earned channels.
Work closely with creative, product, and business teams to launch growth initiatives and new product features.
Manage seasonal, category, and milestone-based campaigns to drive user engagement and transaction frequency.
Develop campaign calendars and ensure timely execution across channels.
Partnerships & Community Growth
Identify and build strategic partnerships with brands, influencers, communities, and ecosystem partners.
Dri...
Develop and execute growth strategies focused on user acquisition, activation, retention, and reactivation.
Design and manage lifecycle marketing programs across WhatsApp, SMS, and RCS channels.
Build and optimize user journeys to improve engagement, repeat rates, and long-term retention.
Identify user segments and create targeted communication strategies to maximize customer value.
Campaign Planning & Execution
Conceptualize and execute integrated marketing campaigns across owned and earned channels.
Work closely with creative, product, and business teams to launch growth initiatives and new product features.
Manage seasonal, category, and milestone-based campaigns to drive user engagement and transaction frequency.
Develop campaign calendars and ensure timely execution across channels.
Partnerships & Community Growth
Identify and build strategic partnerships with brands, influencers, communities, and ecosystem partners.
Dri...