Job Description
Job Title:
Growth & Performance Marketing Specialist
Role Overview
We are looking for a data-driven Growth & Performance Marketing Specialist to support the execution, optimization, and scaling of paid marketing campaigns.
This role will work closely with the marketing leadership team to drive lead generation, improve campaign performance, and optimize the marketing funnel across digital channels.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize paid campaigns across:
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads (essential for B2B campaigns)
- Meta Ads (Facebook & Instagram)
- Manage campaigns focused on lead generation and conversions
- Conduct audience targeting, keyword planning, and A/B testing
Campaign Optimization & Analytics
- Track and optimize ke...