Job Description
Job Overview: Flxpoint is seeking a strategic and hands‑on Head of Demand Gen to lead our demand generation engine driving marketing‑qualified leads that convert into revenue. This role owns the entire marketing funnel from awareness to acquisition, with a focus on data‑driven execution across SEO, paid media, and partner channels.
You’ll manage content strategy, advertising spend, funnel optimization, and marketing analytics — ensuring our growth initiatives deliver measurable ROI.
Key Responsibilities:
1. Content Strategy for SEO & GEO (AI Engines)
Develop and execute a keyword‑driven content strategy focused on our ICP search keywords and AI engine behavior.
Oversee production of blogs, landing pages, and case studies optimized for organic traffic and lead conversion.
Continuously improve domain authority, search visibility, and on‑page SEO performance through A/B testing, schema optimization, and int...