Reports To: Sr. Director SDG Japan
Dotted Line Reports To: VP, Global Marketing, IDD
Group/Division: SDG / all division in SDG
Develop and implement downstream marketing strategies to drive product adoption and revenue growth for infectious disease diagnostics products.Collaborate with sales teams to create and execute go-to-market plans, sales tools, and promotional materials.Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.Develop and manage marketing campaigns, including email marketing, digital marketing, webinars, and events.Monitor and analyze the performance of marketing initiatives and campaigns, providing regular reports and insights to stakeholders.Manage relationships with key opinion leaders (KOLs) and industry influencers to enhance product visibility and credibility.Support product launches by developing launch plans, ...