Initiative - Associate, Digital Activation

Position Summary

The Associate, Programmatic Activation develops efficient programmatic strategies and implement them in media buying tools (DSPs) to deliver business results for clients.

This role liaises with communications design, data & analytics, ad operations, and audience strategy pods to translate clients' media campaign requirements into programmatic engagements with appropriate inventory partners, data vendors, and technology providers.

Reporting to the Associate Director, Programmatic Activation, this position’s responsibilities include strategic planning, the configuration, monitoring, and ongoing optimization of programmatic campaigns in DSPs.

Key Responsibilities

The Associate, Programmatic Activation is accountable for the entire programmatic campaign management process.

This includes: