Job Description
About the Role:
We are looking for an Inside Sales / Growth Marketing Manager to drive inbound-focused lead generation and booked meetings using AffinityX' proprietary tools and services. This role combines content-led strategies with targeted outbound follow-ups to generate high-quality opportunities. You will work closely with marketing and sales teams to convert engagement into pipeline, focusing on outcomes like increased sign-ups and client retention. This is an exciting opportunity for someone who thrives in a metrics-driven, fast-paced environment and enjoys blending strategy with execution.
What you'll do:
- Own inbound lead generation using content-led campaigns
- Identify and engage target accounts based on the defined Ideal Customer Profile, focusing on retention and growth challenges.
- Promote content across LinkedIn, SEO-optimized landing pages, and email nurture sequences to attract and educate prospects.
- Qualify inbound ...