50%
Seasonal integrated marketing campaigns for Lifestyle category stories
Under the guidance of the Integrated Marketing Manager, develop campaign strategies and manage the creative development of seasonal brand and product integrated campaigns based on the annual brand marketing objectives, ensuring the creative work is on-brand, strategically focused and locally relevant.Work with all channel marketing members to transforming strategic initiatives into a comprehensive integrated marketing plan.Lead the local creative development and implementation work across all physical and digital channels, including but not limited to digital ad, OOH, film, text etc.25%
Creative asset management
Lead the development of locally produced and globally adapted creative assets from agency briefing, content production to delivery ensuring all deliverables are on brief, delivered on time and meet the highest creative standards....