Job Description
**Job Description:**Digital Media Planning* Develop and execute comprehensive digital media plans that align with client objectives, brand strategy, and target audience behaviors.* Lead end-to-end campaign planning across digital channels: platform selection, audience segmentation, budget allocation, scheduling, and execution oversight.* Manage negotiations with digital vendors and platforms to secure optimal inventory and pricing.* Oversee campaign activation, asset delivery, and performance monitoring to ensure timely, high-quality execution.* Continuously analyze digital trends, competitor activities, and platform updates to inform strategic planning and drive innovation.* Deliver in-depth campaign reporting with actionable insights and optimization recommendations.Integrated Media & Strategic Planning* Ensure seamless integration of digital strategies with broader media plans, including TV, OOH, social, and other traditional channels.* Collaborate with strategy, creative, and data ...