Job Description
Internship Program (Customer Marketing & Customer Insights)
Sony (Malaysia) Sdn Bhd is seeking a highly analytical and customer-centric Customer Marketing & Customer Data Analyst to join our team.
In this role, you will support efforts that include customer insights, lifecycle marketing, and data-driven strategy. The ideal student will turn customer behavior data into actionable insights, support targeted marketing activities and improve customer experience throughout the entire journey, from acquisition and engagement to retention and loyalty.
Throughout the internship program, what will you be doing?
- Analyze customer behavior, segmentation, purchase patterns, churn indicators, and engagement metrics.
- Create dashboards and analytical reports to monitor key customer metrics (e.g., Lifetime Value, Customer Acquisition Cost, churn, retention, cohort performance).
- Conduct in-depth analysis such as cohort analysis, funnel analysis, and ...