Lead Creative Strategist for DTC Brands
D
DTC Vikings
📍 kitchener, region of waterloo, Canada
Job Description
Take charge as a Lead Creative Strategist with over 5 years of experience at a dynamic firm. Lead creative strategy, develop performance video ads on Meta, and mentor a high-performing team.
In this leadership role, you will shape and direct the creative strategy for 8-9 figure DTC brands. You will oversee creative output quality, drive ad performance, and implement innovative testing frameworks. Your expertise in performance creative strategy and data analysis will enhance campaign effectiveness across the brand portfolio.
Key Responsibilities:
• Mentor creative strategists in scriptwriting and conceptualization
• Develop and oversee UGC-style scripts driving conversion rates
• Analyze performance data to inform creative pivots
• Facilitate collaboration among Strategy, Creator, and Editing teams
• Establish workflows to ensure efficient ideation to execution
Requirements:
• 5+ years in performance creative str...
In this leadership role, you will shape and direct the creative strategy for 8-9 figure DTC brands. You will oversee creative output quality, drive ad performance, and implement innovative testing frameworks. Your expertise in performance creative strategy and data analysis will enhance campaign effectiveness across the brand portfolio.
Key Responsibilities:
• Mentor creative strategists in scriptwriting and conceptualization
• Develop and oversee UGC-style scripts driving conversion rates
• Analyze performance data to inform creative pivots
• Facilitate collaboration among Strategy, Creator, and Editing teams
• Establish workflows to ensure efficient ideation to execution
Requirements:
• 5+ years in performance creative str...