Lead Creative Strategist for DTC Brands
D
DTC Vikings
📍 saskatoon, division no. 11, Canada
Job Description
Drive creative strategy and elevate performance video ads as a Lead Creative Strategist. With 5+ years of experience, guide teams in crafting UGC-style creatives that enhance brand visibility.
This role demands a talented Lead Creative Strategist with proven expertise in directing creative outputs for DTC brands. You will take ownership of the creative direction, developing impactful high-level strategies and mentoring a team of creatives. Focus on maximizing ad performance while leveraging data to inform testing frameworks and creative iterations.
Key Responsibilities:
• Lead and mentor creative strategists in scriptwriting and conceptualization
• Develop and oversee UGC-style scripts driving high conversion rates
• Analyze campaign performance data for creative strategy optimization
• Foster collaboration between Strategy, Creator, and Editing teams
• Ensure seamless workflows from ideation to execution
Requirements:
• 5+ years in performance creative strat...
This role demands a talented Lead Creative Strategist with proven expertise in directing creative outputs for DTC brands. You will take ownership of the creative direction, developing impactful high-level strategies and mentoring a team of creatives. Focus on maximizing ad performance while leveraging data to inform testing frameworks and creative iterations.
Key Responsibilities:
• Lead and mentor creative strategists in scriptwriting and conceptualization
• Develop and oversee UGC-style scripts driving high conversion rates
• Analyze campaign performance data for creative strategy optimization
• Foster collaboration between Strategy, Creator, and Editing teams
• Ensure seamless workflows from ideation to execution
Requirements:
• 5+ years in performance creative strat...