Job Description
Responsibilities
Data Sourcing & Acquisition
- Responsible for identifying, evaluating, and acquiring sources of marketing data, including campaign performance data, media spend, engagement metrics, and competitive benchmarks.
- Identify emerging data sources that can enhance marketing intelligence and competitive positioning.
- Establish and maintain relationships with third‑party data providers to ensure access to high‑quality, reliable marketing data.
- Partner with broader teams to identify data needs, develop a road map, and implement a structured data acquisition plan.
- Conduct due diligence to validate data quality, reliability, and alignment with business objectives.
Data Onboarding
- Lead the onboarding process for newly sourced data, coordinating with external vendors, Dx and internal stakeholders to ensure seamless integration into enterprise systems.
- Collaborat...