Lifecycle Manager for Marketing Automation at Lightspeed
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Lightspeed Commerce
📍 ottawa, on, Canada
Job Description
Elevate lifecycle marketing efforts with Lightspeed as a Senior Marketing Automation & Lifecycle Manager. Guide customer interactions from awareness to renewal in a flexible, remote work culture.
In this pivotal role with our Financial Services team, you will design lifecycle journeys and manage Salesforce Marketing Cloud configurations. Your strategic insights will help develop trigger-based, behavior-driven communications, ensuring a data-driven approach to audience engagement.
Key Responsibilities:
• Design and implement lifecycle marketing strategies
• Own the architecture for Salesforce Marketing Cloud
• Shift campaign messaging to trigger-based communications
• Collaborate with Product, Data, and Engineering teams
• Optimize lifecycle marketing performance across the customer journey
Requirements:
• Proven experience with Salesforce Marketing Cloud architecture
• Strong background in lifecycle and CRM marketing execution
• Proficient in SQL for se...
In this pivotal role with our Financial Services team, you will design lifecycle journeys and manage Salesforce Marketing Cloud configurations. Your strategic insights will help develop trigger-based, behavior-driven communications, ensuring a data-driven approach to audience engagement.
Key Responsibilities:
• Design and implement lifecycle marketing strategies
• Own the architecture for Salesforce Marketing Cloud
• Shift campaign messaging to trigger-based communications
• Collaborate with Product, Data, and Engineering teams
• Optimize lifecycle marketing performance across the customer journey
Requirements:
• Proven experience with Salesforce Marketing Cloud architecture
• Strong background in lifecycle and CRM marketing execution
• Proficient in SQL for se...