Job Description
The Role
We’re looking for a Lifecycle Marketing Manager to help build, execute, and optimize lifecycle programs across email, SMS, and push. This role is ideal for someone with 3–4 years of lifecycle experience who is hands‑on, curious, data‑informed, and excited to turn strategy into execution.
You’ll work closely with the Head of Lifecycle Marketing to ship campaigns quickly, test aggressively, and continuously improve how members experience Dutch from day one through long‑term retention.
What You’ll Do
- Build and execute lifecycle campaigns across email, SMS, and push using Iterable
- Own day‑to‑day execution of key lifecycle moments including:
- Onboarding & early engagement
- Feature education & adoption
- Preventative care reminders
- Retention, renewal, and win‑back programs
- Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detai...